Good Ordinary Claret: Limited edition
Wine and spirit merchants, Berry Bros. & Rudd launch edition of their Good Ordinary Claret with design by artist and society darling Luke Edward Hall.

Known for his colourful prints and loose line illustrations, Hall has created a beautiful label design depicting a handsome Bacchus, the Roman god of wine, complete with crown of vines full to bursting with red and white grapes.

"This is the second year we have commissioned a new design for our Good Ordinary Claret," said Geordie Willis, Creative Director and eighth generation member of the BBR family. The first being with celebrated British fashion designer and pattern pusher Paul Smith.

"Luke is one of London's most exciting young designers and as the UK's oldest wine and spirits merchant, we enjoy this juxtaposition between the old and the new."

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Described by Vogue as "the interior design world's 26-year-old wunderkind," Hall has an Instagram feed that balances design fetish with travel, showing that the glamorous lifestyles of Britain's "bright young things" are very much still swinging.

In the spirit of the bacchanal – those intoxicated parties of ancient Rome held in Bacchus's name – the launch was held in the beautiful Sussex cellar deep underground No.3 St James's Street. The claret is a mainly-Merlot red blend from Bordeaux that, in their own words, is "the perfect wine for all occasions." Easy on the palate and the purse, we don't disagree.

Available online – as well as No.3 St James's Street – for a very reasonable £9.75, this 4,000 run makes a very special present for those who appreciate good design as much as Good Ordinary Claret.

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